
Living room
Living virtually – see, feel, experience rooms
Wednesday, February 26, 2025

Living room
Written by
CEO / P8 Media GmbH
CGI and AI are increasingly merging in the fields of art and photography, opening one of the most exciting chapters of visual culture. We are using new technological possibilities to create realities beyond the ordinary: images that exist between reality, simulation, and imagination. This development is changing not only our aesthetic perception but also our understanding of creativity itself.

Looking into the Future
In the coming years, AI-supported CGI tools will operate in real-time – virtual spaces will emerge as light, materials, and composition dynamically adapt, and AI will seamlessly merge style and expression.
The boundaries between photo, render, and AI-generated images are dissolving. The focus is no longer on the technique, but on the idea: it is not the How, but the What that an image conveys that will matter.
Ethical Questions & Authenticity
With the merging of reality and simulation, the debate around authenticity grows.
What is still "photography" when no light touches the lens?
How do we label AI-generated art without diminishing its artistic quality?
These questions are increasingly becoming part of the discussion around aesthetics, truth, and perception – themes that have always accompanied art.
CGI as a Stage for AI Aesthetics
Textures are generated and adjusted automatically,
Lighting scenarios can be trained on style references
Faces, bodies, or objects can be synthetically modeled and still appear emotionally charged.
In photography, this leads to a new visual vocabulary – between hyperrealism, digital surrealism, and documentary deception.
AI as a Creative Partner, Not a Replacement
The crucial change lies in seeing AI less as a replacement for creativity and more as a tool that opens new avenues.
It can learn styles, understand moods, and make suggestions – yet the artistic decision, the "Why" of an image, remains human.

More articles

Tuesday, February 4, 2025
Written by
Björn Paulsen
Bathroom
Light meets surface – precision in every reflection.
CGI and AI systems open new ways to master this complexity: adaptive light simulations, learning-based reflection models, and intelligent shaders that dynamically adjust material reactions. Yet one thing remains unchanged – digital mastery arises only when technology understands the language of space. The perfect bathroom in CGI is not only precisely modeled but also felt composed.

Tuesday, January 14, 2025
Written by
Björn Paulsen
Bedroom
The bedroom as a stage for textile precision
Space design in the digital era means much more than mastering new technologies. It is a combination of experience, sensitivity, and a deep understanding of materiality and atmosphere. Especially in the bedroom – a place of calm and balance – the staging of laid fabrics, gentle folds, and subtle structures requires a fine balance between technical precision and creative intuition.

Wednesday, January 1, 2025
Written by
Björn Paulsen
Dining room
Stylish presentations for every set table
The realistic staging of dining rooms presents designers with special challenges: furniture, surroundings, and artistically arranged table decorations – stylishly arranged dishes, fresh fruit, fine dish sets, and accessories – must blend into an aesthetic whole. Classic photography quickly reaches its limits here, as sets are expensive, time-consuming, and inflexible.

Thursday, December 19, 2024
Written by
Björn Paulsen
Outdoor
Outdoor furniture in every lighting mood
The representation of outdoor spaces presents designers with unique challenges: changing lighting conditions, different times of day, weather moods, and the integration of the environment make realistic visualizations extremely complex. Conventional photography quickly reaches its limits here – seasonal conditions, unpredictable lighting situations, and expensive outdoor sets complicate planning.

Tuesday, September 17, 2024
Written by
Björn Paulsen
Kitchen
Kitchens brought to life – with CGI perfection
The use of CGI (Computer Generated Imagery) in the kitchen industry has significantly evolved and established itself in recent years. Companies are increasingly relying on photorealistic 3D visualizations to present their products more efficiently and flexibly.
Living room
Living virtually – see, feel, experience rooms
Wednesday, February 26, 2025

Living room
Written by
CEO / P8 Media GmbH
CGI and AI are increasingly merging in the fields of art and photography, opening one of the most exciting chapters of visual culture. We are using new technological possibilities to create realities beyond the ordinary: images that exist between reality, simulation, and imagination. This development is changing not only our aesthetic perception but also our understanding of creativity itself.

Looking into the Future
In the coming years, AI-supported CGI tools will operate in real-time – virtual spaces will emerge as light, materials, and composition dynamically adapt, and AI will seamlessly merge style and expression.
The boundaries between photo, render, and AI-generated images are dissolving. The focus is no longer on the technique, but on the idea: it is not the How, but the What that an image conveys that will matter.
Ethical Questions & Authenticity
With the merging of reality and simulation, the debate around authenticity grows.
What is still "photography" when no light touches the lens?
How do we label AI-generated art without diminishing its artistic quality?
These questions are increasingly becoming part of the discussion around aesthetics, truth, and perception – themes that have always accompanied art.
CGI as a Stage for AI Aesthetics
Textures are generated and adjusted automatically,
Lighting scenarios can be trained on style references
Faces, bodies, or objects can be synthetically modeled and still appear emotionally charged.
In photography, this leads to a new visual vocabulary – between hyperrealism, digital surrealism, and documentary deception.
AI as a Creative Partner, Not a Replacement
The crucial change lies in seeing AI less as a replacement for creativity and more as a tool that opens new avenues.
It can learn styles, understand moods, and make suggestions – yet the artistic decision, the "Why" of an image, remains human.

More articles

Bathroom
Light meets surface – precision in every reflection.

Bedroom
The bedroom as a stage for textile precision

Dining room
Stylish presentations for every set table

Outdoor
Outdoor furniture in every lighting mood

Kitchen
Kitchens brought to life – with CGI perfection
Living room
Living virtually – see, feel, experience rooms
Wednesday, February 26, 2025

Living room
Written by
CEO / P8 Media GmbH
CGI and AI are increasingly merging in the fields of art and photography, opening one of the most exciting chapters of visual culture. We are using new technological possibilities to create realities beyond the ordinary: images that exist between reality, simulation, and imagination. This development is changing not only our aesthetic perception but also our understanding of creativity itself.

Looking into the Future
In the coming years, AI-supported CGI tools will operate in real-time – virtual spaces will emerge as light, materials, and composition dynamically adapt, and AI will seamlessly merge style and expression.
The boundaries between photo, render, and AI-generated images are dissolving. The focus is no longer on the technique, but on the idea: it is not the How, but the What that an image conveys that will matter.
Ethical Questions & Authenticity
With the merging of reality and simulation, the debate around authenticity grows.
What is still "photography" when no light touches the lens?
How do we label AI-generated art without diminishing its artistic quality?
These questions are increasingly becoming part of the discussion around aesthetics, truth, and perception – themes that have always accompanied art.
CGI as a Stage for AI Aesthetics
Textures are generated and adjusted automatically,
Lighting scenarios can be trained on style references
Faces, bodies, or objects can be synthetically modeled and still appear emotionally charged.
In photography, this leads to a new visual vocabulary – between hyperrealism, digital surrealism, and documentary deception.
AI as a Creative Partner, Not a Replacement
The crucial change lies in seeing AI less as a replacement for creativity and more as a tool that opens new avenues.
It can learn styles, understand moods, and make suggestions – yet the artistic decision, the "Why" of an image, remains human.

More articles

Bathroom
Light meets surface – precision in every reflection.

Bedroom
The bedroom as a stage for textile precision

Dining room
Stylish presentations for every set table

Outdoor
Outdoor furniture in every lighting mood

Kitchen
Kitchens brought to life – with CGI perfection
We stage your products for the right target audience.
Start your project today – with personalized expert consulting.

We stage your products for the right target audience.
Start your project today – with personalized expert consulting.

We stage your products for the right target audience.
Start your project today – with personalized expert consulting.
